Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01015694 | GrubHub | $45.86 | $13.76 | $32.10 | 2026-04-02 21:37:05 |
| TXN-01013019 | UberEats | $53.15 | $15.94 | $37.21 | 2026-04-02 21:27:14 |
| TXN-01016838 | Toast | $136.87 | $3.56 | $133.31 | 2026-04-02 21:08:17 |
| TXN-01012517 | UberEats | $96.29 | $28.89 | $67.40 | 2026-04-02 21:04:25 |
| TXN-01019321 | Clover | $43.06 | $1.03 | $42.03 | 2026-04-02 20:58:05 |
| TXN-01013882 | UberEats | $93.93 | $28.18 | $65.75 | 2026-04-02 20:55:11 |
| TXN-01010061 | DoorDash | $148.51 | $44.55 | $103.96 | 2026-04-02 20:54:54 |
| TXN-01019188 | Clover | $70.20 | $1.68 | $68.52 | 2026-04-02 20:53:52 |
| TXN-01015683 | GrubHub | $127.97 | $38.39 | $89.58 | 2026-04-02 20:53:41 |
| TXN-01015813 | Toast | $90.10 | $2.34 | $87.76 | 2026-04-02 20:49:36 |
| TXN-01018464 | Square | $91.87 | $2.66 | $89.21 | 2026-04-02 20:48:14 |
| TXN-01014704 | GrubHub | $68.86 | $20.66 | $48.20 | 2026-04-02 20:45:50 |
| TXN-01011924 | DoorDash | $92.20 | $27.66 | $64.54 | 2026-04-02 20:42:14 |
| TXN-01016218 | Toast | $57.02 | $1.48 | $55.54 | 2026-04-02 20:36:07 |
| TXN-01017774 | Square | $99.77 | $2.89 | $96.88 | 2026-04-02 20:35:21 |
| TXN-01016037 | Toast | $74.94 | $1.95 | $72.99 | 2026-04-02 20:35:08 |
| TXN-01016291 | Toast | $92.64 | $2.41 | $90.23 | 2026-04-02 20:34:45 |
| TXN-01009348 | DoorDash | $118.44 | $35.53 | $82.91 | 2026-04-02 20:31:31 |
| TXN-01009816 | DoorDash | $137.49 | $41.25 | $96.24 | 2026-04-02 20:31:18 |
| TXN-01020002 | Clover | $49.27 | $1.18 | $48.09 | 2026-04-02 20:29:53 |
| TXN-01010610 | DoorDash | $69.04 | $20.71 | $48.33 | 2026-04-02 20:28:39 |
| TXN-01015598 | GrubHub | $88.03 | $26.41 | $61.62 | 2026-04-02 20:27:39 |
| TXN-01012273 | DoorDash | $147.80 | $44.34 | $103.46 | 2026-04-02 20:21:19 |
| TXN-01012274 | DoorDash | $86.65 | $26.00 | $60.65 | 2026-04-02 20:12:50 |
| TXN-01019272 | Clover | $51.40 | $1.23 | $50.17 | 2026-04-02 20:12:46 |