Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01010518 | DoorDash | $52.56 | $15.77 | $36.79 | 2026-04-02 19:30:51 |
| TXN-01015752 | GrubHub | $151.25 | $45.38 | $105.87 | 2026-04-02 19:30:50 |
| TXN-01019124 | Square | $103.31 | $3.00 | $100.31 | 2026-04-02 19:26:47 |
| TXN-01011343 | DoorDash | $137.75 | $41.32 | $96.43 | 2026-04-02 19:24:18 |
| TXN-01015696 | GrubHub | $71.23 | $21.37 | $49.86 | 2026-04-02 19:16:53 |
| TXN-01009562 | DoorDash | $114.73 | $34.42 | $80.31 | 2026-04-02 19:16:12 |
| TXN-01018536 | Square | $78.66 | $2.28 | $76.38 | 2026-04-02 19:15:32 |
| TXN-01010855 | DoorDash | $126.09 | $37.83 | $88.26 | 2026-04-02 19:14:01 |
| TXN-01016690 | Toast | $70.73 | $1.84 | $68.89 | 2026-04-02 19:13:54 |
| TXN-01019756 | Clover | $106.95 | $2.57 | $104.38 | 2026-04-02 19:12:44 |
| TXN-01018187 | Square | $74.74 | $2.17 | $72.57 | 2026-04-02 19:11:39 |
| TXN-01011142 | DoorDash | $139.80 | $41.94 | $97.86 | 2026-04-02 19:07:41 |
| TXN-01015726 | GrubHub | $104.38 | $31.31 | $73.07 | 2026-04-02 19:07:00 |
| TXN-01014393 | UberEats | $100.37 | $30.11 | $70.26 | 2026-04-02 19:05:57 |
| TXN-01014024 | UberEats | $129.62 | $38.89 | $90.73 | 2026-04-02 19:03:59 |
| TXN-01019086 | Square | $68.35 | $1.98 | $66.37 | 2026-04-02 19:00:10 |
| TXN-01010224 | DoorDash | $74.26 | $22.28 | $51.98 | 2026-04-02 18:59:24 |
| TXN-01010828 | DoorDash | $156.37 | $46.91 | $109.46 | 2026-04-02 18:57:33 |
| TXN-01010333 | DoorDash | $144.09 | $43.23 | $100.86 | 2026-04-02 18:56:37 |
| TXN-01014638 | UberEats | $125.55 | $37.66 | $87.89 | 2026-04-02 18:51:12 |
| TXN-01014643 | UberEats | $109.84 | $32.95 | $76.89 | 2026-04-02 18:50:49 |
| TXN-01014356 | UberEats | $133.56 | $40.07 | $93.49 | 2026-04-02 18:50:37 |
| TXN-01015712 | GrubHub | $118.29 | $35.49 | $82.80 | 2026-04-02 18:50:37 |
| TXN-01012326 | DoorDash | $95.86 | $28.76 | $67.10 | 2026-04-02 18:50:18 |
| TXN-01018466 | Square | $103.50 | $3.00 | $100.50 | 2026-04-02 18:49:45 |