Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01011883 | DoorDash | $135.11 | $40.53 | $94.58 | 2026-03-21 17:10:46 |
| TXN-01011416 | DoorDash | $123.65 | $37.09 | $86.56 | 2026-03-21 17:06:13 |
| TXN-01010407 | DoorDash | $144.13 | $43.24 | $100.89 | 2026-03-21 16:26:59 |
| TXN-01009937 | DoorDash | $62.10 | $18.63 | $43.47 | 2026-03-21 16:10:11 |
| TXN-01012297 | DoorDash | $74.98 | $22.49 | $52.49 | 2026-03-21 16:05:51 |
| TXN-01010928 | DoorDash | $151.27 | $45.38 | $105.89 | 2026-03-21 16:04:43 |
| TXN-01012244 | DoorDash | $118.17 | $35.45 | $82.72 | 2026-03-21 15:59:25 |
| TXN-01011702 | DoorDash | $61.33 | $18.40 | $42.93 | 2026-03-21 15:52:41 |
| TXN-01009596 | DoorDash | $130.95 | $39.28 | $91.67 | 2026-03-21 15:48:41 |
| TXN-01009557 | DoorDash | $71.53 | $21.46 | $50.07 | 2026-03-21 15:46:59 |
| TXN-01009636 | DoorDash | $65.54 | $19.66 | $45.88 | 2026-03-21 15:41:47 |
| TXN-01011428 | DoorDash | $111.75 | $33.52 | $78.23 | 2026-03-21 15:04:11 |
| TXN-01009358 | DoorDash | $112.58 | $33.77 | $78.81 | 2026-03-21 15:02:53 |
| TXN-01009943 | DoorDash | $66.27 | $19.88 | $46.39 | 2026-03-21 14:52:56 |
| TXN-01012241 | DoorDash | $57.29 | $17.19 | $40.10 | 2026-03-21 14:49:45 |
| TXN-01010127 | DoorDash | $81.63 | $24.49 | $57.14 | 2026-03-21 14:43:28 |
| TXN-01009612 | DoorDash | $53.07 | $15.92 | $37.15 | 2026-03-21 14:37:57 |
| TXN-01011586 | DoorDash | $76.18 | $22.85 | $53.33 | 2026-03-21 14:11:27 |
| TXN-01010471 | DoorDash | $79.06 | $23.72 | $55.34 | 2026-03-21 14:04:58 |
| TXN-01009334 | DoorDash | $156.97 | $47.09 | $109.88 | 2026-03-21 14:02:22 |
| TXN-01011096 | DoorDash | $119.32 | $35.80 | $83.52 | 2026-03-21 14:01:30 |
| TXN-01011583 | DoorDash | $117.18 | $35.15 | $82.03 | 2026-03-21 13:57:57 |
| TXN-01010341 | DoorDash | $53.84 | $16.15 | $37.69 | 2026-03-21 13:54:16 |
| TXN-01010895 | DoorDash | $78.15 | $23.45 | $54.70 | 2026-03-21 13:44:12 |
| TXN-01010219 | DoorDash | $70.55 | $21.16 | $49.39 | 2026-03-21 13:39:28 |