Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01010216 | DoorDash | $95.91 | $28.77 | $67.14 | 2026-03-21 13:36:34 |
| TXN-01010630 | DoorDash | $75.17 | $22.55 | $52.62 | 2026-03-21 13:33:16 |
| TXN-01009833 | DoorDash | $155.38 | $46.61 | $108.77 | 2026-03-21 13:31:34 |
| TXN-01011290 | DoorDash | $122.48 | $36.74 | $85.74 | 2026-03-21 13:15:36 |
| TXN-01010960 | DoorDash | $80.36 | $24.11 | $56.25 | 2026-03-21 13:08:20 |
| TXN-01010225 | DoorDash | $51.17 | $15.35 | $35.82 | 2026-03-21 12:36:20 |
| TXN-01009966 | DoorDash | $79.48 | $23.84 | $55.64 | 2026-03-21 12:30:08 |
| TXN-01011736 | DoorDash | $46.08 | $13.82 | $32.26 | 2026-03-21 12:19:08 |
| TXN-01011468 | DoorDash | $94.44 | $28.33 | $66.11 | 2026-03-21 12:10:37 |
| TXN-01011686 | DoorDash | $54.05 | $16.21 | $37.84 | 2026-03-21 12:08:21 |
| TXN-01012236 | DoorDash | $83.23 | $24.97 | $58.26 | 2026-03-21 11:56:25 |
| TXN-01010820 | DoorDash | $85.69 | $25.71 | $59.98 | 2026-03-21 11:40:27 |
| TXN-01011444 | DoorDash | $67.04 | $20.11 | $46.93 | 2026-03-21 11:35:28 |
| TXN-01010402 | DoorDash | $82.77 | $24.83 | $57.94 | 2026-03-21 11:03:33 |
| TXN-01009853 | DoorDash | $92.00 | $27.60 | $64.40 | 2026-03-21 11:02:54 |
| TXN-01011193 | DoorDash | $81.44 | $24.43 | $57.01 | 2026-03-21 11:00:31 |
| TXN-01011812 | DoorDash | $61.02 | $18.31 | $42.71 | 2026-03-21 10:46:37 |
| TXN-01011459 | DoorDash | $102.19 | $30.66 | $71.53 | 2026-03-21 10:43:59 |
| TXN-01011535 | DoorDash | $99.33 | $29.80 | $69.53 | 2026-03-21 10:38:21 |
| TXN-01009826 | DoorDash | $79.85 | $23.95 | $55.90 | 2026-03-21 10:24:46 |
| TXN-01011720 | DoorDash | $126.81 | $38.04 | $88.77 | 2026-03-21 10:05:23 |
| TXN-01009691 | DoorDash | $121.44 | $36.43 | $85.01 | 2026-03-21 09:33:31 |
| TXN-01010285 | DoorDash | $82.61 | $24.78 | $57.83 | 2026-03-21 09:25:30 |
| TXN-01010787 | DoorDash | $113.98 | $34.19 | $79.79 | 2026-03-21 09:20:16 |
| TXN-01012316 | DoorDash | $142.16 | $42.65 | $99.51 | 2026-03-21 09:07:23 |