Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01010415 | DoorDash | $89.00 | $26.70 | $62.30 | 2026-03-20 19:30:00 |
| TXN-01009696 | DoorDash | $115.24 | $34.57 | $80.67 | 2026-03-20 19:27:14 |
| TXN-01010799 | DoorDash | $129.16 | $38.75 | $90.41 | 2026-03-20 19:20:56 |
| TXN-01010203 | DoorDash | $66.15 | $19.85 | $46.30 | 2026-03-20 19:18:24 |
| TXN-01009703 | DoorDash | $80.48 | $24.14 | $56.34 | 2026-03-20 19:12:38 |
| TXN-01011405 | DoorDash | $76.63 | $22.99 | $53.64 | 2026-03-20 19:11:35 |
| TXN-01010394 | DoorDash | $46.19 | $13.86 | $32.33 | 2026-03-20 19:00:32 |
| TXN-01010750 | DoorDash | $45.79 | $13.74 | $32.05 | 2026-03-20 18:54:50 |
| TXN-01011099 | DoorDash | $90.97 | $27.29 | $63.68 | 2026-03-20 18:43:24 |
| TXN-01011125 | DoorDash | $151.40 | $45.42 | $105.98 | 2026-03-20 18:35:29 |
| TXN-01011281 | DoorDash | $46.85 | $14.05 | $32.80 | 2026-03-20 18:26:08 |
| TXN-01011943 | DoorDash | $141.87 | $42.56 | $99.31 | 2026-03-20 18:21:37 |
| TXN-01011773 | DoorDash | $149.60 | $44.88 | $104.72 | 2026-03-20 18:21:12 |
| TXN-01011046 | DoorDash | $151.70 | $45.51 | $106.19 | 2026-03-20 18:11:28 |
| TXN-01009630 | DoorDash | $99.59 | $29.88 | $69.71 | 2026-03-20 17:45:49 |
| TXN-01010699 | DoorDash | $60.25 | $18.07 | $42.18 | 2026-03-20 17:43:32 |
| TXN-01009564 | DoorDash | $49.55 | $14.86 | $34.69 | 2026-03-20 17:36:20 |
| TXN-01010652 | DoorDash | $77.57 | $23.27 | $54.30 | 2026-03-20 17:18:23 |
| TXN-01012166 | DoorDash | $157.19 | $47.16 | $110.03 | 2026-03-20 17:01:33 |
| TXN-01011709 | DoorDash | $95.15 | $28.55 | $66.60 | 2026-03-20 16:53:36 |
| TXN-01010274 | DoorDash | $56.06 | $16.82 | $39.24 | 2026-03-20 16:35:28 |
| TXN-01010372 | DoorDash | $77.62 | $23.29 | $54.33 | 2026-03-20 16:28:40 |
| TXN-01011749 | DoorDash | $141.53 | $42.46 | $99.07 | 2026-03-20 16:21:48 |
| TXN-01009810 | DoorDash | $117.80 | $35.34 | $82.46 | 2026-03-20 15:56:42 |
| TXN-01009722 | DoorDash | $153.28 | $45.98 | $107.30 | 2026-03-20 15:33:14 |