Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01009591 | DoorDash | $129.09 | $38.73 | $90.36 | 2026-03-20 15:23:21 |
| TXN-01011464 | DoorDash | $140.12 | $42.04 | $98.08 | 2026-03-20 15:03:09 |
| TXN-01010122 | DoorDash | $111.92 | $33.58 | $78.34 | 2026-03-20 14:45:42 |
| TXN-01010593 | DoorDash | $133.08 | $39.92 | $93.16 | 2026-03-20 14:43:57 |
| TXN-01010429 | DoorDash | $93.32 | $28.00 | $65.32 | 2026-03-20 14:38:53 |
| TXN-01012129 | DoorDash | $56.87 | $17.06 | $39.81 | 2026-03-20 14:36:01 |
| TXN-01011397 | DoorDash | $112.31 | $33.69 | $78.62 | 2026-03-20 14:30:40 |
| TXN-01010377 | DoorDash | $130.58 | $39.17 | $91.41 | 2026-03-20 14:16:45 |
| TXN-01011980 | DoorDash | $137.61 | $41.28 | $96.33 | 2026-03-20 14:01:33 |
| TXN-01011265 | DoorDash | $74.01 | $22.20 | $51.81 | 2026-03-20 13:55:29 |
| TXN-01010775 | DoorDash | $67.87 | $20.36 | $47.51 | 2026-03-20 13:54:44 |
| TXN-01011297 | DoorDash | $57.74 | $17.32 | $40.42 | 2026-03-20 13:53:50 |
| TXN-01010991 | DoorDash | $56.32 | $16.90 | $39.42 | 2026-03-20 13:49:57 |
| TXN-01010663 | DoorDash | $120.19 | $36.06 | $84.13 | 2026-03-20 13:48:55 |
| TXN-01011780 | DoorDash | $115.23 | $34.57 | $80.66 | 2026-03-20 13:47:18 |
| TXN-01011881 | DoorDash | $136.94 | $41.08 | $95.86 | 2026-03-20 13:46:20 |
| TXN-01010269 | DoorDash | $66.37 | $19.91 | $46.46 | 2026-03-20 13:40:30 |
| TXN-01011141 | DoorDash | $130.82 | $39.25 | $91.57 | 2026-03-20 13:38:41 |
| TXN-01009653 | DoorDash | $89.01 | $26.70 | $62.31 | 2026-03-20 13:25:41 |
| TXN-01009519 | DoorDash | $70.81 | $21.24 | $49.57 | 2026-03-20 13:21:10 |
| TXN-01010499 | DoorDash | $123.54 | $37.06 | $86.48 | 2026-03-20 13:04:54 |
| TXN-01009879 | DoorDash | $59.34 | $17.80 | $41.54 | 2026-03-20 13:03:49 |
| TXN-01012009 | DoorDash | $79.95 | $23.98 | $55.97 | 2026-03-20 13:02:15 |
| TXN-01009878 | DoorDash | $113.05 | $33.91 | $79.14 | 2026-03-20 13:00:28 |
| TXN-01010859 | DoorDash | $146.48 | $43.94 | $102.54 | 2026-03-20 12:55:54 |