Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01010923 | DoorDash | $153.41 | $46.02 | $107.39 | 2026-03-20 08:24:49 |
| TXN-01010076 | DoorDash | $108.29 | $32.49 | $75.80 | 2026-03-20 08:05:41 |
| TXN-01011932 | DoorDash | $90.72 | $27.22 | $63.50 | 2026-03-20 07:43:18 |
| TXN-01010032 | DoorDash | $141.81 | $42.54 | $99.27 | 2026-03-20 07:37:09 |
| TXN-01010436 | DoorDash | $69.99 | $21.00 | $48.99 | 2026-03-19 23:45:32 |
| TXN-01010514 | DoorDash | $125.01 | $37.50 | $87.51 | 2026-03-19 22:53:41 |
| TXN-01009518 | DoorDash | $50.75 | $15.22 | $35.53 | 2026-03-19 22:38:40 |
| TXN-01012308 | DoorDash | $141.08 | $42.32 | $98.76 | 2026-03-19 22:19:34 |
| TXN-01009687 | DoorDash | $134.52 | $40.36 | $94.16 | 2026-03-19 21:48:37 |
| TXN-01010059 | DoorDash | $125.19 | $37.56 | $87.63 | 2026-03-19 21:40:30 |
| TXN-01009618 | DoorDash | $73.90 | $22.17 | $51.73 | 2026-03-19 21:32:09 |
| TXN-01011026 | DoorDash | $84.87 | $25.46 | $59.41 | 2026-03-19 21:30:49 |
| TXN-01011925 | DoorDash | $69.05 | $20.71 | $48.34 | 2026-03-19 21:25:15 |
| TXN-01011998 | DoorDash | $72.61 | $21.78 | $50.83 | 2026-03-19 21:24:55 |
| TXN-01010796 | DoorDash | $88.01 | $26.40 | $61.61 | 2026-03-19 21:01:04 |
| TXN-01012100 | DoorDash | $157.59 | $47.28 | $110.31 | 2026-03-19 20:59:18 |
| TXN-01010607 | DoorDash | $71.94 | $21.58 | $50.36 | 2026-03-19 20:58:20 |
| TXN-01011118 | DoorDash | $87.45 | $26.23 | $61.22 | 2026-03-19 20:30:07 |
| TXN-01011031 | DoorDash | $122.28 | $36.68 | $85.60 | 2026-03-19 20:22:07 |
| TXN-01010933 | DoorDash | $149.55 | $44.87 | $104.68 | 2026-03-19 20:16:16 |
| TXN-01010874 | DoorDash | $80.71 | $24.21 | $56.50 | 2026-03-19 20:07:12 |
| TXN-01010064 | DoorDash | $109.01 | $32.70 | $76.31 | 2026-03-19 20:01:08 |
| TXN-01011796 | DoorDash | $74.86 | $22.46 | $52.40 | 2026-03-19 19:44:04 |
| TXN-01009611 | DoorDash | $123.90 | $37.17 | $86.73 | 2026-03-19 19:43:26 |
| TXN-01012223 | DoorDash | $142.28 | $42.68 | $99.60 | 2026-03-19 19:33:14 |