Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01010281 | DoorDash | $154.57 | $46.37 | $108.20 | 2026-03-19 16:02:26 |
| TXN-01009604 | DoorDash | $146.21 | $43.86 | $102.35 | 2026-03-19 15:53:11 |
| TXN-01010476 | DoorDash | $49.90 | $14.97 | $34.93 | 2026-03-19 15:52:00 |
| TXN-01010119 | DoorDash | $116.79 | $35.04 | $81.75 | 2026-03-19 15:30:57 |
| TXN-01009580 | DoorDash | $136.06 | $40.82 | $95.24 | 2026-03-19 15:13:29 |
| TXN-01011292 | DoorDash | $154.40 | $46.32 | $108.08 | 2026-03-19 15:12:14 |
| TXN-01011312 | DoorDash | $121.73 | $36.52 | $85.21 | 2026-03-19 14:56:47 |
| TXN-01009673 | DoorDash | $90.97 | $27.29 | $63.68 | 2026-03-19 14:53:22 |
| TXN-01010034 | DoorDash | $129.98 | $38.99 | $90.99 | 2026-03-19 14:43:22 |
| TXN-01012271 | DoorDash | $99.29 | $29.79 | $69.50 | 2026-03-19 14:42:46 |
| TXN-01011513 | DoorDash | $152.69 | $45.81 | $106.88 | 2026-03-19 14:33:12 |
| TXN-01011565 | DoorDash | $77.15 | $23.14 | $54.01 | 2026-03-19 14:27:39 |
| TXN-01010635 | DoorDash | $84.35 | $25.30 | $59.05 | 2026-03-19 14:18:57 |
| TXN-01011849 | DoorDash | $98.91 | $29.67 | $69.24 | 2026-03-19 14:13:49 |
| TXN-01009448 | DoorDash | $59.12 | $17.74 | $41.38 | 2026-03-19 14:12:16 |
| TXN-01012081 | DoorDash | $131.94 | $39.58 | $92.36 | 2026-03-19 14:11:03 |
| TXN-01009934 | DoorDash | $134.53 | $40.36 | $94.17 | 2026-03-19 14:09:15 |
| TXN-01010330 | DoorDash | $158.96 | $47.69 | $111.27 | 2026-03-19 14:07:09 |
| TXN-01011342 | DoorDash | $120.24 | $36.07 | $84.17 | 2026-03-19 14:06:08 |
| TXN-01010766 | DoorDash | $153.84 | $46.15 | $107.69 | 2026-03-19 14:01:51 |
| TXN-01011826 | DoorDash | $120.36 | $36.11 | $84.25 | 2026-03-19 14:01:05 |
| TXN-01010762 | DoorDash | $102.89 | $30.87 | $72.02 | 2026-03-19 13:53:14 |
| TXN-01010690 | DoorDash | $81.19 | $24.36 | $56.83 | 2026-03-19 13:40:13 |
| TXN-01009560 | DoorDash | $79.73 | $23.92 | $55.81 | 2026-03-19 13:39:56 |
| TXN-01010181 | DoorDash | $158.08 | $47.42 | $110.66 | 2026-03-19 13:38:10 |