Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01011490 | DoorDash | $77.50 | $23.25 | $54.25 | 2026-03-19 13:29:44 |
| TXN-01009610 | DoorDash | $102.54 | $30.76 | $71.78 | 2026-03-19 13:29:07 |
| TXN-01011234 | DoorDash | $117.11 | $35.13 | $81.98 | 2026-03-19 13:21:41 |
| TXN-01011852 | DoorDash | $85.38 | $25.61 | $59.77 | 2026-03-19 13:21:32 |
| TXN-01011480 | DoorDash | $95.61 | $28.68 | $66.93 | 2026-03-19 13:19:33 |
| TXN-01011393 | DoorDash | $70.21 | $21.06 | $49.15 | 2026-03-19 13:17:52 |
| TXN-01010872 | DoorDash | $95.16 | $28.55 | $66.61 | 2026-03-19 13:11:00 |
| TXN-01009964 | DoorDash | $60.36 | $18.11 | $42.25 | 2026-03-19 13:04:25 |
| TXN-01010581 | DoorDash | $79.16 | $23.75 | $55.41 | 2026-03-19 13:01:28 |
| TXN-01010050 | DoorDash | $103.69 | $31.11 | $72.58 | 2026-03-19 12:52:59 |
| TXN-01011741 | DoorDash | $108.14 | $32.44 | $75.70 | 2026-03-19 12:50:09 |
| TXN-01009927 | DoorDash | $82.46 | $24.74 | $57.72 | 2026-03-19 12:45:14 |
| TXN-01011811 | DoorDash | $107.98 | $32.39 | $75.59 | 2026-03-19 12:44:40 |
| TXN-01009659 | DoorDash | $69.75 | $20.93 | $48.82 | 2026-03-19 12:40:44 |
| TXN-01010108 | DoorDash | $145.99 | $43.80 | $102.19 | 2026-03-19 12:36:39 |
| TXN-01010913 | DoorDash | $102.00 | $30.60 | $71.40 | 2026-03-19 12:31:12 |
| TXN-01009634 | DoorDash | $85.71 | $25.71 | $60.00 | 2026-03-19 12:24:00 |
| TXN-01010260 | DoorDash | $103.54 | $31.06 | $72.48 | 2026-03-19 12:15:01 |
| TXN-01010590 | DoorDash | $100.02 | $30.01 | $70.01 | 2026-03-19 12:04:23 |
| TXN-01009466 | DoorDash | $137.73 | $41.32 | $96.41 | 2026-03-19 12:00:03 |
| TXN-01009887 | DoorDash | $156.52 | $46.96 | $109.56 | 2026-03-19 11:58:27 |
| TXN-01009851 | DoorDash | $159.43 | $47.83 | $111.60 | 2026-03-19 11:54:28 |
| TXN-01009775 | DoorDash | $156.21 | $46.86 | $109.35 | 2026-03-19 11:49:20 |
| TXN-01009543 | DoorDash | $50.60 | $15.18 | $35.42 | 2026-03-19 11:25:50 |
| TXN-01010124 | DoorDash | $48.90 | $14.67 | $34.23 | 2026-03-19 11:07:37 |