Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01011801 | DoorDash | $91.05 | $27.31 | $63.74 | 2026-03-18 16:54:15 |
| TXN-01010144 | DoorDash | $146.02 | $43.81 | $102.21 | 2026-03-18 16:46:47 |
| TXN-01011937 | DoorDash | $118.45 | $35.53 | $82.92 | 2026-03-18 16:25:55 |
| TXN-01011671 | DoorDash | $93.33 | $28.00 | $65.33 | 2026-03-18 16:23:29 |
| TXN-01009907 | DoorDash | $72.74 | $21.82 | $50.92 | 2026-03-18 15:58:57 |
| TXN-01011484 | DoorDash | $82.77 | $24.83 | $57.94 | 2026-03-18 15:33:45 |
| TXN-01009648 | DoorDash | $127.06 | $38.12 | $88.94 | 2026-03-18 15:26:08 |
| TXN-01011324 | DoorDash | $98.18 | $29.45 | $68.73 | 2026-03-18 14:58:16 |
| TXN-01011377 | DoorDash | $158.14 | $47.44 | $110.70 | 2026-03-18 14:48:20 |
| TXN-01010448 | DoorDash | $111.11 | $33.33 | $77.78 | 2026-03-18 14:47:16 |
| TXN-01012191 | DoorDash | $61.05 | $18.31 | $42.74 | 2026-03-18 14:45:04 |
| TXN-01011828 | DoorDash | $119.85 | $35.95 | $83.90 | 2026-03-18 14:43:09 |
| TXN-01009361 | DoorDash | $99.97 | $29.99 | $69.98 | 2026-03-18 14:36:44 |
| TXN-01009523 | DoorDash | $133.26 | $39.98 | $93.28 | 2026-03-18 14:14:31 |
| TXN-01011445 | DoorDash | $79.32 | $23.80 | $55.52 | 2026-03-18 14:13:52 |
| TXN-01010637 | DoorDash | $92.91 | $27.87 | $65.04 | 2026-03-18 14:03:05 |
| TXN-01011483 | DoorDash | $44.07 | $13.22 | $30.85 | 2026-03-18 13:55:56 |
| TXN-01011890 | DoorDash | $92.74 | $27.82 | $64.92 | 2026-03-18 13:55:53 |
| TXN-01010231 | DoorDash | $103.82 | $31.15 | $72.67 | 2026-03-18 13:37:55 |
| TXN-01010356 | DoorDash | $81.40 | $24.42 | $56.98 | 2026-03-18 13:35:12 |
| TXN-01011520 | DoorDash | $92.53 | $27.76 | $64.77 | 2026-03-18 13:28:37 |
| TXN-01012323 | DoorDash | $124.87 | $37.46 | $87.41 | 2026-03-18 13:06:43 |
| TXN-01011114 | DoorDash | $135.24 | $40.57 | $94.67 | 2026-03-18 12:56:55 |
| TXN-01009391 | DoorDash | $137.14 | $41.14 | $96.00 | 2026-03-18 12:54:01 |
| TXN-01011434 | DoorDash | $72.64 | $21.79 | $50.85 | 2026-03-18 12:49:26 |