Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01011770 | DoorDash | $103.89 | $31.17 | $72.72 | 2026-03-17 17:57:45 |
| TXN-01009335 | DoorDash | $55.30 | $16.59 | $38.71 | 2026-03-17 17:47:24 |
| TXN-01009865 | DoorDash | $138.79 | $41.64 | $97.15 | 2026-03-17 17:41:15 |
| TXN-01010736 | DoorDash | $99.21 | $29.76 | $69.45 | 2026-03-17 17:40:49 |
| TXN-01009743 | DoorDash | $84.03 | $25.21 | $58.82 | 2026-03-17 17:35:20 |
| TXN-01009815 | DoorDash | $146.83 | $44.05 | $102.78 | 2026-03-17 17:32:52 |
| TXN-01009756 | DoorDash | $150.63 | $45.19 | $105.44 | 2026-03-17 17:26:30 |
| TXN-01011618 | DoorDash | $146.54 | $43.96 | $102.58 | 2026-03-17 17:23:24 |
| TXN-01010307 | DoorDash | $113.99 | $34.20 | $79.79 | 2026-03-17 17:21:27 |
| TXN-01012214 | DoorDash | $89.94 | $26.98 | $62.96 | 2026-03-17 17:10:11 |
| TXN-01010711 | DoorDash | $55.99 | $16.80 | $39.19 | 2026-03-17 17:04:37 |
| TXN-01011151 | DoorDash | $128.66 | $38.60 | $90.06 | 2026-03-17 17:03:49 |
| TXN-01011425 | DoorDash | $102.86 | $30.86 | $72.00 | 2026-03-17 17:00:30 |
| TXN-01010168 | DoorDash | $82.45 | $24.73 | $57.72 | 2026-03-17 16:37:45 |
| TXN-01011756 | DoorDash | $91.87 | $27.56 | $64.31 | 2026-03-17 16:33:19 |
| TXN-01010085 | DoorDash | $152.05 | $45.62 | $106.43 | 2026-03-17 16:27:02 |
| TXN-01011928 | DoorDash | $133.78 | $40.13 | $93.65 | 2026-03-17 16:24:37 |
| TXN-01010854 | DoorDash | $81.06 | $24.32 | $56.74 | 2026-03-17 16:15:54 |
| TXN-01009417 | DoorDash | $79.36 | $23.81 | $55.55 | 2026-03-17 16:05:15 |
| TXN-01011996 | DoorDash | $122.59 | $36.78 | $85.81 | 2026-03-17 15:40:48 |
| TXN-01012293 | DoorDash | $84.16 | $25.25 | $58.91 | 2026-03-17 15:27:05 |
| TXN-01011995 | DoorDash | $113.53 | $34.06 | $79.47 | 2026-03-17 15:19:25 |
| TXN-01009527 | DoorDash | $107.48 | $32.24 | $75.24 | 2026-03-17 14:50:37 |
| TXN-01010500 | DoorDash | $130.96 | $39.29 | $91.67 | 2026-03-17 14:20:12 |
| TXN-01011296 | DoorDash | $54.41 | $16.32 | $38.09 | 2026-03-17 14:15:41 |