Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01012306 | DoorDash | $70.91 | $21.27 | $49.64 | 2026-03-17 10:41:26 |
| TXN-01009689 | DoorDash | $110.77 | $33.23 | $77.54 | 2026-03-17 10:40:29 |
| TXN-01011452 | DoorDash | $133.17 | $39.95 | $93.22 | 2026-03-17 10:26:37 |
| TXN-01010236 | DoorDash | $107.45 | $32.23 | $75.22 | 2026-03-17 09:46:36 |
| TXN-01009409 | DoorDash | $47.11 | $14.13 | $32.98 | 2026-03-17 09:20:04 |
| TXN-01010410 | DoorDash | $62.69 | $18.81 | $43.88 | 2026-03-17 09:14:30 |
| TXN-01009602 | DoorDash | $69.36 | $20.81 | $48.55 | 2026-03-17 08:31:37 |
| TXN-01010754 | DoorDash | $60.00 | $18.00 | $42.00 | 2026-03-17 08:04:45 |
| TXN-01010662 | DoorDash | $110.31 | $33.09 | $77.22 | 2026-03-17 08:00:36 |
| TXN-01011101 | DoorDash | $75.00 | $22.50 | $52.50 | 2026-03-16 23:49:05 |
| TXN-01010136 | DoorDash | $99.44 | $29.83 | $69.61 | 2026-03-16 23:25:56 |
| TXN-01009339 | DoorDash | $155.68 | $46.70 | $108.98 | 2026-03-16 22:38:57 |
| TXN-01010358 | DoorDash | $67.77 | $20.33 | $47.44 | 2026-03-16 21:55:44 |
| TXN-01011176 | DoorDash | $70.61 | $21.18 | $49.43 | 2026-03-16 21:53:08 |
| TXN-01010657 | DoorDash | $116.97 | $35.09 | $81.88 | 2026-03-16 21:43:43 |
| TXN-01011558 | DoorDash | $72.47 | $21.74 | $50.73 | 2026-03-16 21:41:21 |
| TXN-01010005 | DoorDash | $121.88 | $36.56 | $85.32 | 2026-03-16 20:49:28 |
| TXN-01010957 | DoorDash | $149.71 | $44.91 | $104.80 | 2026-03-16 20:48:07 |
| TXN-01011958 | DoorDash | $64.98 | $19.49 | $45.49 | 2026-03-16 20:44:33 |
| TXN-01011927 | DoorDash | $61.51 | $18.45 | $43.06 | 2026-03-16 20:39:36 |
| TXN-01010935 | DoorDash | $136.15 | $40.84 | $95.31 | 2026-03-16 20:34:15 |
| TXN-01011403 | DoorDash | $122.19 | $36.66 | $85.53 | 2026-03-16 20:32:43 |
| TXN-01009561 | DoorDash | $50.44 | $15.13 | $35.31 | 2026-03-16 20:32:07 |
| TXN-01010491 | DoorDash | $140.53 | $42.16 | $98.37 | 2026-03-16 20:30:20 |
| TXN-01009793 | DoorDash | $123.05 | $36.91 | $86.14 | 2026-03-16 20:06:58 |